Identity & Merchandise

One club, many marks.

The wordmark you see in the header remains the primary voice of the club. Around it we're building a family of complementary marks — each one designed for a specific canvas: cotton, felt, vinyl, enamel.

1. Heritage Crest
01

1. Heritage Crest

The formal seal. Round emblem with the classic 911 silhouette, Tramuntana mountains and a small shield. Reserved for institutional and premium apparel.

Best used on

T-shirts (back print), event posters, member certificates

Palette
#2E3A2A · #F5EEDD · #B87A3D
2. Line-art Wordmark
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2. Line-art Wordmark

Quiet, refined single-line drawing paired with the elegant serif wordmark. The version to wear on daily rides — never shouts, always recognized.

Best used on

White t-shirts, tote bags, journal covers

Palette
#1F1F1F · #FAF7EF
3. Vintage Rally Plate
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3. Vintage Rally Plate

A weathered plate lifted from 1960s Mediterranean rallies. Cream base, burgundy and racing green. Made to age well on a sun-baked engine cover.

Best used on

Bumper stickers, luggage decals, rally windshield banners

Palette
#F5EEDD · #6E1F26 · #2E3A2A
5. Route Decal
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5. Route Decal

The silhouette of Mallorca crossed by a copper road line. A modular decal — each event or route replaces the caption while the mark stays constant.

Best used on

Waterproof stickers, route brochures, event lanyards

Palette
#2E3A2A · #B87A3D · #F5EEDD
6. Laurel Cap Patch
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6. Laurel Cap Patch

Embroidered patch, forest thread on cream felt, laurel wreath. The most collectible piece: a new variant for each anniversary.

Best used on

Caps, beanies, jacket sleeves, gift boxes

Palette
#2E3A2A · #EDE2C5

Application rules

01

Give it air

Minimum clear space around any mark equals the height of the '9' in '911'. Never crop into the seal.

02

One mark per surface

Never combine two variants on the same garment. If a shirt uses the crest on the back, keep the front bare or use the monogram only.

03

Honest materials

Prefer heavyweight cotton, natural felt, matte vinyl. Avoid neon, glitter, and 3D puff prints — they betray the vintage tone.

04

Ageing is welcome

The palette is built to fade beautifully. A worn cap after a season of drives should look better, not worse.

Want to produce a run?

We're preparing a small first drop of apparel and stickers for members. Say hello and we'll share files, tech packs and preferred suppliers.

Contact the club